CaseCraft services

Choose
your path.

We work in three areas: strategy, creative and systems. Pick the one closest to your problem, then tell us about it in a short guided brief.

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What each path covers

Strategy, creative and systems, under one roof.

Strategy & Direction

For brands that need to decide what to say, and to whom, before they spend on production. We run brand and marketing strategy, positioning, offer and messaging work, customer journey maps and brand audits. You leave with a written brief your team, or any agency, can work from.

  • Brand strategy
  • Marketing strategy
  • Brand positioning
  • Offer & messaging
  • Customer journey mapping
  • Strategic audits
  • Consulting & growth planning
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Creative & Story

For brands that know the message and need the work made. We design identities, write copy, shoot and edit film, animate motion graphics, package YouTube channels, and build websites and landing pages. Strategy and creative sit with the same team, so the films and posts say what the brief says.

  • Branding & visual identity
  • Rebranding
  • Content creation
  • Film & video production
  • Video editing
  • Motion graphics
  • Cinematic & CGI production
  • Websites & landing pages
  • Copywriting
  • Creative direction
  • YouTube packaging
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Systems & Growth

For teams that lose leads between the first message and the booking. We set up and restructure CRMs, including Zoho and Salesforce, connect WhatsApp and your lead sources, build follow-up automations and reporting, and scope AI agents with human approval points. Our own systems, WAVS and ORBI, are an option when they fit your tools.

  • CRM setup & architecture
  • Zoho CRM
  • Salesforce CRM
  • WhatsApp workflows
  • Integrations
  • AI agents
  • Media buying systems
  • Performance marketing
  • Reporting
  • WAVS
  • ORBI
  • Custom systems
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Questions about our services

Good to know.

Which CaseCraft service path should I pick?

Pick by the problem. If you are not sure what to say or who to say it to, start with Strategy & Direction. If the message is clear and you need films, content, a brand identity or a website, start with Creative & Story. If leads and follow-up slip through the cracks, start with Systems & Growth.

Can I hire CaseCraft for just one service?

Yes. You can start with one piece, such as a brand film, a website or a CRM cleanup. If another piece would help, we will say so and you decide.

Which CRMs does CaseCraft work with?

Our team has delivered work in Zoho One and prepared data from Kommo CRM. Our brief also covers Salesforce, WhatsApp workflows and custom integrations. We confirm the right setup for your tools during discovery, before we promise any connection.

Does CaseCraft work with healthcare and medical clinics?

Yes. Our team has worked with dental clinics, medical aesthetics and international patient operations, including patient-inquiry CRMs, booking reminders and WhatsApp follow-up. The Vitrin and Estetik case studies show examples.

What do I need to start a brief?

A few sentences on what you want to change, who it is for, and any deadline or budget range. Brand guidelines, footage and a list of your current tools help, but you can start without them. Start a brief.