The team
Three founders who cover strategy and creative direction, operations, and software engineering.
Founder & Creative Director
Started CaseCraft and brought the founding team together. A creative director and media producer with a background in TV commercials, social media and digital campaigns. Studied business administration and digital marketing, so every idea is shaped with the business behind it in mind. Designed and built this website.
Co-Founder & Managing Director
Civil engineer by training, business strategist by instinct. Holds an MBA and years of experience in project management, CRM, and sales operations. Runs studio operations, from client infrastructure and payments to the studio's growth in the US market.
Co-Founder & CTO
A software engineer who turns whiteboard sketches into working software. Created ORBI and built WAVS, the two platforms behind the studio's automation and operational intelligence.
CaseCraft Studios is a creative agency in Hackensack, New Jersey. We started it because we kept seeing the same gap. Some brands had strong creative work and nothing behind it to catch the attention it earned. Others had the CRM and the ads running, and nothing worth saying. We built one studio that does both: a clear strategy, a story people remember, and the system that turns it into sales.
Youssif founded the studio, brought the team together and leads the creative direction and marketing. Shady runs operations, CRM and client setup, and Walid builds the software, including WAVS and ORBI. The same team does the research, plans the strategy, makes the work and sets up the systems, so nothing gets lost between separate agencies.
The ideas, the creative direction and the craft come from our team. We use AI tools the way we use any good tool: to work faster and to power the sales and growth systems we build for clients.
We work with brands in New Jersey, New York and across the US. Our work includes YouTube channel growth, patient-journey CRMs for clinics and corporate films. More of our motion work lives on Behance and Vimeo.
