Selected work

Work, and the thinking behind it.

Case studies from the studio and from our team's earlier work: YouTube channel growth, clinic CRMs, a corporate film and the redesign of this website. Each one shows what we did and what the evidence supports. Motion graphics and films, including The Signal, live on our Behance and Vimeo.

Projects and practice

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Explore our healthcare team track record ↓

5 case studies

CaseCraft presentation cover for the Etana YouTube case; illustration, not project evidenceCaseCraft cover illustration

CaseCraft Studios

strategy + creative / YouTube strategy / content operations

Etana Production: YouTube Growth

Channel strategy, packaging and publishing work for Etana Production, shown alongside the channel’s documented six-month reporting period.

Marketing Strategy · Content Creation · Video Editing

15,970,957
Channel views · 15 Dec 2024 to 15 Jun 2025
+21.5K
Subscribers · Same reporting period
View case study ↗
Actual Qimmat Al-Tawasul company profile cover

CaseCraft Studios

creative + strategy / Corporate storytelling / film

QMT: From Connection to Clean Energy

Turning a multidisciplinary Iraqi company’s telecommunications, infrastructure and clean-energy work into one corporate story.

Film & Video Production · Copywriting · Creative Direction

View case study ↗
Owner-supplied CaseCraft systems cover illustration; not a client-system screenshotCaseCraft cover illustration

CaseCraft Studios

systems / CRM / booking / follow-up

Vitrin Clinic: A Connected Patient Journey

Connecting inquiry, patient ownership, booking and follow-up so coordinators can work from a shared process.

CRM Architecture & Pipelines · System Integrations · WhatsApp & Email Workflows

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Owner-supplied CaseCraft systems cover illustration; not an Estetik CRM screenshotCaseCraft cover illustration

CaseCraft Studios

systems / CRM / AI-assisted intake / operational reporting

Estetik International: Connected CRM Operations

A connected CRM and patient-inquiry workflow, with a documented period of AI-assisted conversations and appointment booking alongside a human sales team.

Zoho CRM Setup · System Integrations · Reporting & Analytics

24,788
AI messages sent · Agent activity · internal CRM report
92
AI-booked appointments · First two launch weeks · internal CRM report
View case study ↗

Sector experience / CaseCraft team track record

Healthcare & medical tourism.

Behind a patient inquiry is a team coordinating conversations, consultations, bookings and follow-up. Our team’s experience spans dental clinics, medical aesthetics and international patient operations.

Selected clinic and medical-tourism experience from the CaseCraft Systems team. Patient records and confidential operating data are not shown.

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