CaseCraft / Web experience / Brand evolution

From Orbit to Jungle.

Our first website invited visitors into a galaxy of service worlds. The current CaseCraft experience keeps that spirit of exploration while giving strategy, creative work, and systems a clearer place to grow.

View the original Orbit experience View current CaseCraft

Real before / after

Orbit and Jungle, side by side.

Owner-supplied CaseCraft illustration of MOSS moving from the Orbit visual world into the Jungle
CaseCraft presentation artwork; the real websites are shown above.

01 / The original idea

A website built as an exploration.

Orbit used planets, service worlds, and an immersive navigation concept to make CaseCraft's range of work discoverable. Its guided brief asked visitors about their capabilities, goals, business, audience, style, and desired deliverable before an inquiry.

It is still online as an example of our experimental interaction and frontend work.

Actual Orbit homepage with galaxy navigation and service worlds
Orbit, the original website, archived and still online. Captured October 2026.
Actual Jungle homepage with cream typography, chartreuse accents and MOSS
Jungle, the current website. Captured October 2026.

02 / Why we evolved

A broader practice needed a clearer home.

As the studio brought strategy, storytelling, CRM, automation, WAVS, and ORBI into one ecosystem, the site needed to explain more without asking visitors to decode the metaphor first.

The Jungle direction adds warmth and MOSS as a guide. More importantly, it organizes services, real product information, and the path to an inquiry around what a visitor needs to decide.

03 / What changed

Two expressions. One CaseCraft.

Orbit

  • Galaxy and service-world metaphor
  • Experimental, immersive navigation
  • Guided service discovery and project briefs

Jungle

  • Strategy / Story / Systems architecture
  • Warm visual language with MOSS as guide
  • Real WAVS and ORBI product context
  • Direct service exploration and responsive brief

What we kept: the service knowledge, guided-discovery logic, appetite for immersive interaction, and CaseCraft personality. The evolution is in how clearly those ideas serve a visitor.

Explore both experiences

The work is still live.

Compare the original Orbit experience with today's CaseCraft Jungle website.

Explore the original Orbit website Explore the current website
Brand strategyCreative directionUX/UI designWeb designFrontend developmentInteraction designInformation architectureResponsive designConversion design

Services used

The thinking behind the experience.

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Your next chapter

A website should fit your brand.

Tell us what you are building and what the experience needs to do.

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