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CaseCraft Systems / ORBI

Know what needs attention next.

ORBI is the operations side of CaseCraft Systems. It shows what is happening, flags what needs a decision, runs the actions you approve and reviews the result.

Screens on this page use sample data, not a live account. We confirm connections, agent roles and permissions for each setup.

Illustrative ORBI command-center reference with status, agent, activity, and performance panels
Operational context, made visible.

One operational feedback loop

Observe. Decide. Act. Improve.

WAVS is organized around the customer journey. ORBI is organized around the operational response: what is happening, what needs a decision, what action is appropriate, and what the result teaches the team.

01 / Observe

See the signals in context.

Status, activity, agents and performance share one view. Setup starts with two choices: which sources to connect, and which signals deserve your attention.

  • Status
  • Activity
  • Performance context
Illustrative ORBI overview interface; all displayed figures are sample data
Illustrative ORBI interface · Overview

02 / Decide

A report tells you what happened. A decision needs a next step.

ORBI flags items that need a decision. For each one we define what triggers it, who owns it and what evidence they see before acting, then test those rules in your setup.

Questions to define with your team

01

What changed?

02

Who should decide?

03

What action is allowed?

Example decision framework · not a live ORBI alert feed

03 / Act

An operations team with clear boundaries.

ORBI groups work into six agent areas. Before any agent runs, we set its data access, what it may do and where a person has to approve.

01

Ops & Data

Define the checks for operating data, hand-offs, and exceptions.

02

Intake & Qualification

Map how a new inquiry should be reviewed and routed.

03

Follow-Up & Reactivation

Set the next response and the approval needed to send it.

04

Media Buying & Competitor

Choose which campaign and market signals deserve review.

05

Aftercare & Review

Plan the follow-through after service and the feedback to collect.

06

Custom Agent

Scope a role around a verified task, access, and decision boundary.

Activity, not just a dashboard

See the work as it moves.

The activity feed records what happened and what was proposed. These four events show the kind of questions your team answers in it.

  1. 01 / IntakeA lead needs qualification.

    What context is needed, and who owns the next step?

  2. 02 / Follow-upA conversation needs a response.

    Which route is approved, and when should a person step in?

  3. 03 / CapacityA no-show or schedule gap appears.

    Who should review a rescheduling or capacity decision?

  4. 04 / PerformanceA campaign signal changes.

    What evidence should be checked before adjusting the plan?

04 / Improve

Close the loop with evidence.

Trace each result back through the action and the customer activity that started it. The measures you get depend on the sources you connect.

  • Activity
  • Outcome
  • Next adjustment

A good review asks how ad spend, leads, bookings, revenue and return on ad spend relate, then picks one operational change to make next.

Connection surfaces

Start with the signals you already have.

These are the source types ORBI is designed around. For your account, we check each connection, its permissions and its data quality before we build on it.

See the wider ecosystem
  • WhatsApp Business
  • Meta Lead Ads
  • Instagram
  • CRM
  • Google Calendar
  • Email

Different jobs, one strategy

WAVS holds the customer journey. ORBI focuses on the operational response.

We map the hand-off between them, the integration route, permissions and the points where a person decides, all around the tools you already use.

Explore WAVS Explore the ecosystem

Product knowledge center

Questions before you connect?

Straight answers about agents, approvals, connections, data access, setup, and how ORBI differs from WAVS.

What is ORBI?

ORBI is the operations side of CaseCraft Systems. It works in four steps: observe what is happening, flag what needs a decision, act through approved responses, and review the result so the next cycle improves.

Is ORBI a CRM?

No. A CRM organizes customer records and deals. ORBI focuses on operations, decisions and responses. The two do different jobs and can work side by side.

Who is ORBI designed for?

Teams whose operational signals are spread across several tools, so problems surface late and hand-offs slip. We check the fit, the data sources and the actions you want before recommending it.

What does ORBI observe?

ORBI can show status, activity, performance and team context. We confirm one by one which of your sources can connect.

What happens when ORBI detects a problem?

ORBI shows the issue with its context, routes it to an owner or an approved workflow, and records what happened next. We confirm each detection and action for your setup before relying on it.

What is an ORBI agent?

An agent is a named area of responsibility, such as intake or follow-up, with its own data access and allowed actions. We scope each agent for your business before it touches live work.

What is the difference between an AI agent and a workflow?

A workflow follows fixed steps and conditions. An agent reads context and suggests or coordinates a next step. For either one, we set the boundaries and human controls before it goes live.

Can CaseCraft design a custom ORBI agent?

Yes. We define the job, its inputs, its limits and its approval points, and we test that it is feasible before calling it ready to deploy.

What does “Needs a Decision” mean?

It flags an item that needs a person to look at it, instead of burying it in a dashboard. For your setup we define who owns each decision, what evidence they see and what happens next.

Does ORBI make decisions completely on its own?

Only where you allow it. We sort each step into information only, automated, or needs human approval, and we confirm the configuration enforces those rules.

Can ORBI recommend an action without executing it?

That is the plan for anything sensitive. Recommending and executing are separate states, and we set up that separation with the product team and your administrators before launch.

What is the ORBI activity feed?

A running record of operational events and of the steps that were proposed or completed. What it logs depends on the sources you connect.

Can ORBI work with my existing CRM?

We document your CRM, the data ORBI needs, the access rights and the direction of the hand-off. Then we check whether a native, API or custom connection exists before promising one.

Can ORBI use data from multiple systems at once?

Yes, that is where it helps most. Each source still needs a working connection and approved access, and we confirm those one at a time.

How does ORBI review performance?

ORBI can bring activity and commercial numbers into one view. We agree with you on the metrics, where the data comes from and how often you review it.

What data can ORBI access?

Only the sources you authorize. We confirm the product controls, permissions and data retention with you before any deployment commitment.

What happens when an integration disconnects?

We plan for it up front: how the team finds out, which actions pause and who fixes it. We test the product alerts for your setup before launch.

Can ORBI be introduced gradually?

Yes. Start with one operational question, one data source, one owner, one approval rule and one result to review. Expand once that first route works.

What does CaseCraft configure during implementation?

We start by mapping context, hand-offs and controls with your team, then configure what the product supports for the systems you already use. Timing depends on that map.

How is ORBI different from WAVS?

WAVS is the customer workspace. ORBI handles operational signals and responses. They do different jobs, and neither replaces the other.

Can WAVS and ORBI work together?

Yes. A customer signal in WAVS can feed an operational decision in ORBI. We confirm the connection, consent, access and actions for your setup before building it.

Design the right level of action

What needs attention first?

Show us where work stalls or decisions get buried. We’ll map the relevant signals and the human approvals your process needs.

Start a conversation

Sample data shown. We confirm features for your setup in discovery.