Keep the conversation moving.

WAVS is the customer side of CaseCraft Systems: one workspace for conversations, contacts, pipeline, marketing, workflows and reporting. We map how your team handles customers first, then set WAVS up around that.

Teams that get inquiries from several places and lose track of who replied, what was promised and what happens next. Clinics, service businesses and sales teams are good examples. We confirm the fit for your team in a discovery call.

It does the core CRM job. A CRM (customer relationship management system) keeps people, conversations and deals visible to the whole team, and WAVS has contact, pipeline and conversation views for that. We list the exact functions for your plan before you commit.

Each opportunity sits in a stage, so the team can see where every conversation stands and who owns it. We build the stages from your real sales or booking process, so you are not stuck with a template.

Sometimes, but we do not start there. We look at the records, workflows, reports and connections you rely on, then recommend replacing the CRM, connecting to it, or leaving it alone.

The inquiry comes in with its source and message attached to the contact. Someone, or an approved workflow, gets the next step, and the team reviews the result later. Which channels feed in depends on your setup.

Yes, WAVS has a shared conversation view. During setup we confirm which of your channels can feed into it and who on the team gets access.

Good follow-up needs an owner, a timing rule, a message, a point where it stops, and a way to see the result. We map those five things first, then decide which steps a person handles and which a workflow handles.

A trigger, the conditions it checks, and the actions that follow. We use it with you to design a repeatable process, and we confirm which actions your account supports before switching anything on.

That depends on the task. We start by naming the job, where its data lives, the guardrails and who reviews it, then check what the current product supports. You get a clear list before anything runs.

You decide, based on risk. We mark review points for customer-facing messages, record changes and any decision with real consequences, and we write those rules down before launch.

WAVS has activity and pipeline reporting panels. We agree on the numbers you need, such as response time, stage conversion or bookings, and confirm the data sources behind them before we promise a report.

We list your current tools first. For each one we check whether the connection is native, runs through an API or automation platform, needs custom work, or is not possible yet.

Often that is the better route. We check both systems, who owns which records, access rights and which way the data needs to flow before we propose a connection.

Where your inquiries come from, the tools you use now, your customer stages, who hands off to whom, how follow-up works today, and how you measure success. That map becomes the project scope.

Yes, and we recommend it. Start with one customer journey, get it working, then add more workflows once the first one is solid.

WAVS handles customers: conversations and pipeline. ORBI handles operations: status, decisions and approved actions. We map where one hands off to the other.

Yes, that is the idea. A customer message in WAVS can lead to an operational decision in ORBI. We confirm the data route, permissions and available integration for your setup before building it.